My most recent enlightenment conference – MIT Sloan Sales conference, the first ever conference on Sales organized by the newly formed MIT Sloan Sales club.
The conference is simply awesome – It puts the importance of selling in business on forefront of education. This is something MIT Sloan has been trying for the last few years, to put more real business experience in educational setting. Here are a few “nuggets” -
“Better Sales force defeats better technology every time” – Ken Morse
“This is a Team Sport” – Jim Tobin – CEO of Boston Scientific
“Simplicity is the new Complexity” – Tim Armstrong, VP of Sales, Google
There were interesting panels – how to get marketing and sales stop blaming each other or have them work together better?
“You need strategists and street fighters” - One of the panel Members on Sales Entrepreneurship.
“No Problem, No Sale” – Richard Whitely, author of best seller "The customer driven company: Moving from Talk to Action"
“Handling objections is key to understand your own character” – one of the panel members.
A Close – Put your customer at a slightly discomfort level that is real – Jeff Hoffman, CEO of Basho Strategies
The Cheesecake is superb!!
More on the way..